Bauhaus / documenta - Vision and Brand

In 1919, the Bauhaus, a school of architecture and applied arts, was founded to address the question of the reproducibility of the product, its everyday use and its large-scale commercialisation. Thirty-six years later, documenta was founded as an event for modern and contemporary art that emphasised unique works of art, the experience of diversity and a critique of capitalist consumerism. Through a series of critical essays, complemented by a rich selection of original documents, this book highlights the similarities and differences of these two institutions. Two internationally successful German cultural brands, both born in times of political and societal upheaval but both illustrating the idea of the liberating power of art and culture.